I originally wrote this on my Facebook page December 1, 2012 and wanted to share it here as well
I am going into The Massage School (TMS) tomorrow to partitipcate in a panel about where massage has led me, practices, business & ethics, and to trade ideas with colleagues and students. I wanted to share with you my list of ways that I stay productive, sane, engaged and in love with my work as a massage therapist and Reiki practitioner, even on days when there are no clients scheduled.
1. Keep your cool. Don’t panic. Clients come in time through reaching out to others, sharing yourself, and working consistently. Remember that you ALWAYS have opportunities to do something and that you can learn new stuff every single day!
2. Write a blog entry/article. Writing about topics and experiences relating to massage therapy indicates awareness and professionalism. It also reflects your style and personality so that clients who resonate with you can learn more about you.
3. Watch or listen to DVDs, online movies, podcasts and tele-seminars from credible sources. Doing so enables you to think about other ways of working with clients, alters your routine, inspires new ideas, allows you to constantly learn new material and opens you up to different approaches in your practice.
4. Meditate and practice self-care habits. Not only will you prevent burnout, but you will also have more energy to do your work effectively and find joy doing it. You may gain a lot of clarity about yourself, where you are going and changes you want to make for your practice.
5. Give yourself permission to do something that will make you feel better in body, mind and spirit. No guilt, no worries…You are always worth it!
6. Take a class or a seminar. Learn some new ideas, and integrate them into your practice. You are showing a commitment to the profession and towards offering the best services possible for your clients.
7. Read, read, read! Read from magazines, credible sites and books about anatomy, pathology, kinesiology, energy modalities, massage techniques, other areas of bodywork, business and ethics, marketing, etc…
8. Develop your website so that you have an online presence. Use social media effectively and professionally, but in ways that are authentic to you.
9. Write and update your SOAP notes.
10. Create videos for YouTube.
11. Calculate your expenses and income monthly, if not weekly.
12. Deposit money into your business bank account.
13. Order supplies.
14. Set clear goals and intentions mindfully.
15. Practice techniques with colleagues. Host swaps, go to swaps and trade work. If you have just watched a movie, gone to a class or read something, why not try stuff out with a colleague so you can get experience and feedback before you work with your clients?
16. Take pictures, do art, or engage in something creative. I cannot stress this one enough! You also might come up with visual material for marketing or blogging.
17. Design marketing materials like brochures, business cards, rack cards, advertisements, flyers or banners with your ideas. Brand yourself! Be yourself!
18. Go out and start conversations with others. Offer your cards to people and ask for theirs. This is scary at first, but it gets easier. I have handed out cards on the T, at bars and restaurants, and while waiting in lines at the store, just to name a few places. Marketing does not have to be loud, glitzy or intense. At its core, marketing can simply be telling people what you do, what you love to do, and how you do it all while listening to their stories too. The best professional relationships form when you listen to others and offer them something unique that resonates with their wants and needs.
19. Write a newsletter.
20. Organize, collate and sort.
21. Write an endorsement or recommendation for a colleague.
22. Do laundry.